I grew up in rural Victoria, where creativity wasn’t something handed to you, it was something you made out of whatever was around. As a teenager, I picked up a camera and started a YouTube channel, filming, editing, producing, and building an audience long before I ever thought of it as a career. I

I was just completely hooked on creating, and even more so on storytelling.

About ten years ago, I moved to Melbourne to follow that passion. I studied filmmaking and communications, stepped into the world of creative advertising, and started shaping what’s always been at the heart of my work, turning ideas into something real.

Along the way, I’ve had many titles. Producer, account manager, digital marketer, content creator. These days, I know I sit best as a creative producer and project manager.

I’ve got a Type A brain with Type B creativity, but I lean into the creative side when things get messy. I love working in that in-between space where things aren’t fully figured out yet, finding ideas in creative chaos and turning scattered concepts into something clear, exciting, and achievable. I pull off the impossible, and make magic happen.

If you’ve got an idea brewing, a project that needs direction, or something that feels a little too big or messy to tackle alone,