Freelance Creative Producer & Project Manager
I’m Caitlin, a Melbourne-based creative who’s been working in the creative projects industry for over 7 years & making content for over 15. I sitting somewhere between freelance producer, project manager, content creator, and professional problem-solver.
My strengths lie in taking ideas from brands, clients, and agencies and turning them into reality. I’ve produced shoots, built campaigns, guided small teams, and worn more hats than I can count.
I’m the kind of person who can jump into any project - whether it’s already polished (or slightly on fire) and creatively turn chaos into calm.
So, if you’re looking for copy, content, or creative project production, have a scroll below to see my work and get in touch for a chat.
Why hello there.
Who I’ve Worked With
-
At heart, I’m a producer who loves bringing projects to life.
Whether it’s a campaign to launch a new product or service, or an event designed to build brand recognition, I thrive on managing the moving parts to create memorable, high-impact results. -
I have extensive experience across all areas of digital marketing including:
Website redesigns
End-to-end marketing strategies
Email & OOH marketing
Creative campaign production
Graphic design & copywriting
Designing results-driven digital strategies
-
I’ve managed projects both in-house and agency-side, leading large-scale campaigns from concept through to delivery.
I’ve had the privilege of working on projects for brands like Reebok, Jay Jays, The Hairy Pill, and Circular Clothing Co, among many others.
I’m also able to work within your business in a team or alone as a project manager to help pull off big ideas as smoothly as possible. -
With a background in film and production, I have a passion for creating content and writing copy that connects with audiences.
From campaign messaging to brand storytelling, I bring ideas to life through engaging words and visuals. I can help you with:Graphic design & website design
Brand identity, and tone of voice development
Copywriting for brands and campaigns
Photography + videography
-
I both design and manage websites, and can work closely with external development teams to bring ideas to life.
For small projects, I can help withCreation & implementation of Shopify & Squarespace websites
Website optimisation for SEO + increasing sales
Overall branding & brand identity
Copywriting for keywords to rank higher on Google
For larger projects I can:
Work within your business as a project manager if you have a web development team
Ensure milestones + deadlines are being met by managing content & timelines
Work with you to create briefs for external teams that truly align with your brands goals and values
-
I have an extensive background in social media and digital marketing, spanning email marketing, Google and Meta ads, TikTok campaigns, and more. Areas I can assist in are:
Instagram, Tiktok, Google, and Facebook marketing
End-to-end creative marketing strategies
Paid & Organic social media marketing
Content creation & copywriting
Content scheduling
Brand identity
Community management
Areas of Expertise
Achievements
73%
Increase in sales in 60 days
For Robb & Lulu by transforming the brand’s online presence.
2 Million
People viewed THP’s TV Ad
With a very complex creative concept, I helped produce our agency’s biggest project to date.
1.2 Million
Organic TikTok views in 16 months
I turned my passion into my niche on Tiktok and now I’m an accidental festival influencer
Recent Work
A few recent projects I’ve had the joy of bringing to life.
The Hairy Pill ‘Grow On’ TVC
Role: Producer + Client Manager
Reebok x The Athlete’s Foot ‘Nano On’ Campaign
Role: Producer + Client Manager
Jay Jays
Role: Client Manager + Producer
Lilybod Loungewear Campaign
Role: Freelance Brand Manager
Subtracks x Starter Culture Events
Role: Founder + Producer
Fitness Outcomes
Role: Freelance Brand Manager
Good Vibes Only Launch Campaign
Role: Producer + Assistant Director
Robb & Lulu
Role: Freelance Marketing Manager + Producer
Touch Bass Events
Role: Content Creator
Content Creation
Content Creation
Need content?
I’ve got you covered.
I am an absolute lover of all things content creation.
Whether it’s Tiktoks in front of the camera or writing witty words for a website - I bring both strategy & creativity to all content I create.
But wait, there’s more
By day, I’m deep in marketing strategy and digital campaigns… but give me a space, a brief, and a slightly chaotic idea, and I’ll turn it into an experience.