CAITLIN ADAMS
Freelance Project Manager, Producer, and Digital Marketer
I help brands & agencies bring big ideas to life delivering campaigns, content, and clever client management.
About Me
I’m Caitlin, a project manager and digital marketing specialist with over 7+ years of experience guiding creative & digital projects from concept to launch.
With an extensive background working across a wide variety of clients & industries including: retail, fashion, FMGC, professional services, and healthcare both for small brands & creative agencies
Above all, my greatest strength lies in helping brands & agencies tell their story both creatively and strategically to help achieve their goals and drive results.
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I have extensive experience across all areas of digital marketing including:
Website redesigns
End-to-end marketing strategies
Email & OOH marketing
Creative campaign production
Graphic design & copywriting
Designing results-driven digital strategies
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I both design and manage websites, and can work closely with external development teams to bring ideas to life.
For small projects, I can help withCreation & implementation of Shopify & Squarespace websites
Website optimisation for SEO + increasing sales
Overall branding & brand identity
Copywriting for keywords to rank higher on Google
For larger projects I can:
Work within your business as a project manager if you have a web development team
Ensure milestones + deadlines are being met by managing content & timelines
Work with you to create briefs for external teams that truly align with your brands goals and values
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I have an extensive background in social media and digital marketing, spanning email marketing, Google and Meta ads, TikTok campaigns, and more. Areas I can assist in are:
Instagram, Tiktok, Google, and Facebook marketing
End-to-end creative marketing strategies
Paid & Organic social media marketing
Content creation & copywriting
Content scheduling
Brand identity
Community management
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I’ve managed projects both in-house and agency-side, leading large-scale campaigns from concept through to delivery.
I’ve had the privilege of working on projects for brands like Reebok, Jay Jays, The Hairy Pill, and Circular Clothing Co, among many others.
I’m also able to work within your business in a team or alone as a project manager to help pull off big ideas as smoothly as possible. -
With a background in film and production, I have a passion for creating content and writing copy that connects with audiences.
From campaign messaging to brand storytelling, I bring ideas to life through engaging words and visuals. I can help you with:Graphic design & website design
Brand identity, and tone of voice development
Copywriting for brands and campaigns
Photography + videography
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At heart, I’m a producer who loves bringing projects to life.
Whether it’s a campaign to launch a new product or service, or an event designed to build brand recognition, I thrive on managing the moving parts to create memorable, high-impact results.
Areas of Expertise
Achievements
73%
Increase in sales in 60 days
For Robb & Lulu by transforming the brand’s online presence.
2 Million
People viewed THP’s TV Ad
With a very complex creative concept, I helped produce our agency’s biggest project to date.
36+ ROAS
On Black Friday Instagram Ads
I helped Fitness Outcomes during their busy time of year to achieved record results on their sale ads
Campaigns I’ve Produced
Good Vibes Only | Launch Campaign
GVO brought me on board to help them pull off the greatest adventure campaign of a lifetime
The Hairy Pill | ‘Grow On’ TV Commercial
With 4 concepts, 17 crew members, and 1 very packed shoot day, the team at iD Collected and I produced their largest project to date.
Jay Jays | Retail + Campaign Shoots
As the client manager for Jay Jays, I produced 17 campaigns over the span of 15 months while at The Reactor
Reebok x The Athelete’s Foot | ‘Nano On’ Campaign
With a last minute brief from Reebok and 10 days to come up with a shoot, me and the team at iD Collective stepped up to save the day
Recent Marketing Projects
I transformed Robb & Lulu’s entire digital presence and paid marketing strategy to elevate their brand and ultimately drive sales.
The result? A 73% increase in sales in 3 months.
Robb & Lulu | Paid Ad Strategy
Lilybod brought me onboard to help launch their new luxury loungewear collection. Between pitching the creative concept to producing the campaign shoot, we created a beautiful campaign + content to match
Lilybod | Core Collection Loungewear
Circular Clothing Co | Marketing Launch
I was brought in by the founder of Circular Clothing Co as the brand manager to help bring his new sustainable fashion start up to life to help create and deliver the entire brand’s digital presence
Case study coming soon.
Fitness Outcomes | Digital Marketing
I helped create Fitness Outcomes’ paid marketing strategy to drive D2C sales both for Black Friday and as part of their ongoing marketing strategy
We achieved an impressive ROAS of 13 and a Black Friday ROAS of 35
Content Creation
Content Creation
Need content?
I’ve got you covered.
I am an absolute lover of all things content creation.
Whether it’s Tiktoks in front of the camera or writing witty words for a website - I bring both strategy AND creativity to all content I create.
Who I’ve Worked With
Let’s talk about your next big idea.